Fast as hell
Lightweight, hand-built code. Loads instantly on the phone in your customer's hand.
Taking 3 founding clients this quarter
Stop losing jobs to a website.
We build fast, modern websites for home service businesses — then we manage them so you never think about it again. No bloat. No fluff. Just a site that books work.
Live and working for
The hard truth
Your work is the best in town. Your website doesn't say so.
A slow, ugly, hard-to-find site sends your next customer straight to the competitor who looks more put-together. The job was yours. The website gave it away.
75%
of people judge a business on its website alone.
3 sec
is all a slow site gets before they bounce.
#1
reason leads pick a competitor: looking more legit online.
What we build
No templates. No 40-page maze.
Every site is built clean, fast, and ready to turn visitors into booked jobs.
Mobile-first
Most of your leads are on a phone. We design for that first, not as an afterthought.
Built to book
Clear calls, click-to-call, and quote forms front and center. Less browsing, more booking.
The differentiator
Found by Google and the AI everyone's asking.
Your customers are starting to ask ChatGPT and Google's AI "who's the best plumber near me?" Most websites are invisible to them. Ours aren't. We ship clean semantic HTML, Schema.org markup, and an llms.txt file so the machines can actually read and recommend your business.
// every site ships with <script type="application/ld+json"> Organization · Service · FAQ </script> # llms.txt Business: Your Trade Co. Serves: [your city] Trusted by: AI crawlers ✦
You own it
It's your site and your brand. We build, host, and maintain — you keep the keys.
We manage it
Need a price changed, a season swapped, a service added? Send a text. It's handled.
Room to grow
Bolt on CRM, automated follow-up, and missed-call text-back when you're ready to scale.
The proof
Real trades.
We don't sell what we can't build. Here's the work.
Flagship
Pool ServiceBlack Flag
Pools
Pools
Pool Service · Florida
Our own house in order
The proof-of-concept. Our own pool company, built on the exact system we sell. Fast, sharp, and booking work.
blackflagpools.com ↗Pool BuilderH2O Pro
Pools
Pools
Pool Builder
Clean, modern, fast
A professional online home that matches the quality of the work in the field.
h2opropools.com ↗Gutter CrewVex
Gutters
Gutters
Gutters · Home Service
Built to get the call
Click-to-call and quote requests up front, so leads reach out instead of bouncing.
vexgutters.com ↗
How it works
Three steps.
1
We talk
A quick 15-minute call. Tell us your business, your services, and your area. That's all we need to start.
2
We build
We design and build your site — fast. You review one clean version. We tighten it until it's right.
3
We launch & manage
We put it live, hook up your domain and email, and keep it running. You get back to the work.
Pricing
One straight price.
Everything you need to get online and get leads. Add power when you're ready.
Website Design & Management
$300to build
+
$100/month
One build fee. One flat monthly. That's it.
- Custom, hand-built website (no templates)
- Mobile-first, fast-loading design
- Hosting, domain & email setup handled
- AI & search optimization built in
- Ongoing edits, updates & maintenance
- Month-to-month. No contract. No lock-in.
Founding clients: ask about discounted setup.
CRM & Automation
Custom
Turn your site into a lead machine. Priced to your business.
- Missed-call text-back
- Automated text & email follow-up
- Lead pipeline & CRM
- Website chat widget
- Automated review requests
Pricing depends on what you need. Let's talk.
Questions
Straight answers.
Days, not months. Once we have your details, most sites are designed, approved, and live within a week.
Yes. It's your site and your brand. We build it, host it, and keep it running — but it works for your business, not ours.
Hosting, security, maintenance, performance monitoring, AI and search optimization, and content edits whenever you need them. No nickel-and-diming for small changes.
CRM and automation add-ons: missed-call text-back, automated follow-up, a lead pipeline, web chat, and review requests. They're priced per business based on what actually moves the needle for you — so we set that together.
No. The monthly is month-to-month. Stay because the site earns its keep, not because you're trapped.
Run up the .
Three founding-client slots open this quarter, at a discount, in exchange for a testimonial. Tell us about your business — we'll be in touch fast.